Using a topical map to optimize local SEO allows businesses to reach an extensive customer base efficiently.
Firstly, it's pivotal to understand what we mean by a 'topical map'. Simply put, a topical map is a linked network of related topics or keywords that support SEO by structuring your website content more effectively.
The success of a topical map is determined by how well it targets the search queries of your audience. By understanding these search phrases, topical clusters can be created around keywords which increase organic traffic.
So, how do you start? Keyword research is the first thing on the agenda. Use tools like Google Keyword Planner or read more SEMRush to identify high-volume, low-competition keywords linked to your business or service.
After conducting appropriate keyword research, the next step is to build topic clusters centered around the primary keyword on each page. Each secondary keyword will become its own separate sub-topic, all combined and interlinked to direct back to the pillar content.
Incorporating a topical map into your local SEO strategy can lead to immense benefits. It organizes site content in a way that makes it easier for search engine algorithms to determine relevance, leading to more frequent appearances in search results and higher traffic.
All in all, with a well-planned topical map, you can substantially improve your local SEO and make your website significantly more accessible.